Amerta Ubud

Boutique hotel · Brand identity

ClientConcept — fictional brand

IndustryHospitality · Boutique hotel

ServiceGraphic Design

DeliverablesIdentity · Applications · Social

Year2026

Amerta Ubud is a small hotel for travellers who come to Bali to slow down. The identity borrows the split temple gate (candi bentar) and the morning sun, then sets them in terracotta, jungle green and rice-cream tones, so everything from the key tag to the booking page feels calm, local and handmade.

The brief

Create a brand for a 14-villa boutique hotel that competes with large resorts on character, not size. It needed to work on physical touchpoints guests actually hold (key tags, door hangers, amenities, menus), drive direct bookings online, and feel rooted in Bali without falling into cliché.

The idea: the gate to a slower day

In Bali, the candi bentar split gate marks the passage from the outside world into a sacred space. Amerta's mark is that gate with the sun rising between its halves: arriving is the moment the day slows down.

Where it lives

Key card and wooden room tag, door hanger, amenity bottles, breakfast menu, beach tote, carved entrance sign, gate pattern, direct-booking website, guest app, and a seasonal social campaign (Stay 3 Pay 2, villa launch, spa ritual, Nyepi retreat).

Brand board

The identity across print, packaging, digital and environment.

Identity system

The decisions behind the brand.

Name

Amerta means the nectar of life in Balinese and Old Javanese tradition. It is soft to say and easy to remember.

Logo

a stepped, symmetrical gate and a rising sun, built from simple geometry so it can be carved in stone, branded on wood or stitched on linen.

Colour

Terracotta #B5573A (roof tiles, clay pots), Jungle #2F3B2A, Moss #7C8B5A, Clay #D9A27E and Rice Cream #F3EBDD, the colours of a walk from the lobby to the paddies.