Notes on growth
Practical guides on websites, ads, design and video — written for business owners, not designers.
How Much Does a Website Cost in 2026? US, UK and Australia
What a business website costs in 2026 in the US, UK and Australia, from DIY builders to freelancers and agencies, plus the yearly running costs.
What Is ROAS, and What Is a Good ROAS for Your Business?
ROAS explained in plain English, with the formula, how to find your break-even ROAS from your margin, and why a "good" ROAS is different for every business.
5 Signs Your Website Is Quietly Losing You Customers
Traffic but no enquiries? These five warning signs show where your website loses customers, how to check each one for free, and what to fix first.
Google Ads vs Meta Ads: Where Should a Local Business Start?
Google Ads or Meta Ads first? Compare intent, targeting, cost and creative needs, and use a simple framework to decide where a local business should spend.
Landing Page vs Company Profile: Which Does Your Business Need?
Landing page or company profile website? Compare purpose, cost, SEO and ads performance, and learn which one fits your business goal right now.