Objective
Generate qualified leads by sending targeted Google Search traffic to a lead form — while keeping costs efficient and conversion potential high.
Challenge
Previous campaigns brought low-quality traffic at a high cost per click, so few visitors became leads and a lot of budget was wasted.
Solution
- Intent-based keyword targeting to reach people ready to enrol.
- Refined geo-targeting to the areas that matter.
- Rewritten ad copy focused on outcomes, not features.
- UTM tracking so every lead is traced to its keyword.
- Improved landing page UX for higher form completion.
- Restructured funnel with smarter budget allocation.
Result
Sharper targeting, the right tracking and ongoing optimization delivered 100+ lead forms and an 11× return on ad spend.
