Campaign objective
Generate qualified leads by driving targeted Google Search traffic to a lead form, while keeping costs efficient and conversion potential high.
Problem
Low-quality traffic and a high cost per click from previous campaigns meant poor lead conversion and wasted ad spend.
Solution
- Intent-based keyword targeting and refined geo-targeting.
- Optimised ad copy.
- UTM, Google Tag Manager and Analytics tracking set up.
- Improved landing page UX and a restructured funnel with proper budget allocation.
Conclusion
Sharp targeting, the right tracking and ongoing optimisation delivered 100+ qualified leads, a lower CPC and up to 11× ROAS.
