Greyfell
A concept online store for an outerwear label from the north of England: a weather-grey hero with its own in-store playlist, a shoppable lookbook and a bag that updates as you shop.
See it live
Device mockups next to the real homepage, running live — scroll through it or open the full demo.
The brief
Sell puffers, knits and boots to people who dress for rain, with the calm of a lookbook and the speed of a good store.
The idea
Warm greys, one oxblood accent and real-weather photography, with every image something you can shop.
What to try
Play the hero playlist, tap the lookbook dots, add the full look in one click and check out with code FIRSTDIBS.
What we built
Pages and features delivered for launch.
Hotspots on the photos and an Add all button for the full look.
A music player that plays soft generated tones, no audio files.
Free-delivery progress, quantities and instalments update as you shop.
Pick a store and book a 30-minute fitting.
Built with — HTML, CSS, vanilla JavaScript · fully client-side
Brisken
