Rimba Roastery

Coffee roastery · Brand identity

ClientConcept — fictional brand

IndustryFood & beverage · Coffee

ServiceGraphic Design

DeliverablesIdentity · Applications · Social

Year2026

Rimba roasts Indonesian beans weekly and sells them through a small café, an online shop and a subscription. The identity combines a stamped circular badge, a bean drawn as a growing tree, heavy display type and a typewriter mono, so every bag, cup and receipt feels like it came off the roasting floor.

The brief

Create a roastery brand that honours where the coffee grows (Aceh, Bali, West Java) and feels hands-on rather than corporate. It needed a packaging system that scales across origins, a café presence, and an online shop with subscriptions.

The idea: from the forest

Rimba means forest or wilderness in Indonesian. Coffee is a forest crop, and the mark shows it: the crease of the bean grows into a small tree.

Where it lives

Coffee bags and origin line-up, takeaway cup and sleeve, tasting card, bar menu, receipt, striped storefront awning, online shop, subscription app, and a social campaign (roast day, new origin, subscription, origin line-up banner).

Brand board

The identity across print, packaging, digital and environment.

Identity system

The decisions behind the brand.

Colour

Espresso #2B1B14, Rust #B4472B (roasting heat), Forest #3E4A2F (origin), Kraft #C9A27A and Crema #F2E6D4 (packaging and paper).

Typography

Archivo Black for names and origins; IBM Plex Mono for roast dates, altitudes, tasting notes and receipts, the language of the roasting log.

Voice

factual and proud. "Roast day is Monday." "Never run out again."

Applications

Selected touchpoints from the identity.

Website

The identity carried into the online experience.

Social campaign

“Roast Day Is Monday”. A weekly-rhythm campaign for a specialty roastery: roast day, new origins, brew guides and subscriptions, in a factual, stamped voice.