Sangkarloka
Mini plant house · Brand identity
Sangkarloka sells hand-picked mini succulents and cacti for desks and gifting. The identity is built around one idea, a home for small green friends, and carries it across packaging, signage, stationery, an online store and a social campaign that feels warm, playful and easy to gift.
The brief
Sangkarloka is a small online plant shop in Jakarta selling mini succulents and cacti, wrapped and ready to give. The brand had to feel more personal than a garden centre and more polished than a marketplace seller, and work for both single gifts and 25+ piece souvenir orders.
The idea: a home for small green friends
The name blends “sangkar” (a small enclosure, like a nest) and “loka” (a place). Every plant is treated as a little friend that needs a home, and the shop as the place that finds one.
Where it lives
Tote bag, kraft gift box and seal, hanging shop sign, business cards, care hang tags, packaging sticker, online store, mobile shop and a social campaign.
Brand board
The identity across print, packaging, digital and environment.
Identity system
The decisions behind the brand.
Logo
A house roof, a leaf and a growing sprout drawn as one shape, in green, white and ink versions for photography, packaging and print.
Colour
Sprout Green #648F33 and Forest #2D4416 from new growth, Leaf and Cream as soft grounds, and Sun Yellow #F4D35F kept for the main call to action.
Typography
Plus Jakarta Sans in a heavy, friendly weight, with one Fraunces serif word in each headline: “Pick your green buddy”.
Voice
Warm, short and concrete. Plants are friends, not products, and care tips use real numbers: “Water every 7–10 days”.
Applications
Selected touchpoints from the identity.
Website
The identity carried into the online experience.
Social campaign
“Small Green, Big Joy”. An Instagram campaign for plant drops, gifting, care tips and the souvenir service, in a warm and friendly voice.
Feed posts
Six posts from the nine-post grid, 1080 × 1080.
Ad creatives
Story, feed and banner formats for paid social.
Concept project: a fictional brand created to show our brand-identity process. Names, prices and offers are illustrative.
What we delivered
Everything handed over at the end of the project.
Logo suite & usage
Colour & type system
Design system & brand book
Packaging
Stationery
Signage
Website UI
Social media templates
Halden Estates
